It’s the time of year when Dallas’s own weekly publication, the Dallas Observer, unleashes its “Best of Dallas” write-up on us all. And what’s this, under the Culture section?

This scripted Web series launched in early August, but even at its onset, it was clear that the folks behind the serial shorts were on to something kinda special.

Nice one.

Jacob Nahin over at TubeFilter gives The Variants web series a flattering write-up:

“…the show and its characters are very compelling and the setting unique. Jokes are normally spot-on and will get laughs from mainstream viewers and comic-book geeks alike.

Rich Johnston has a sneak peek of episode 2 now up at his site, Bleeding Cool. Check it out and leave a comment, if you’re so inclined.

Remember: episode 2 of the web series The Variants premieres this coming Wednesday, September 2nd!

The comics and pop culture site Mutant A Day caught up with Richard, Keli and Joe of the web series The Variants at Dallas Comic Con. Here’s the video:

In Geoff Johnston’s Nerd Round-up post, he gives this nice little shout-out to the web series The Variants:

Ink and color us impressed. What could have easily been a ham-fisted exercise in shameless self-promotion turned out to be something altogether enjoyable.

Thanks, Geoff!

The cast and crew of the web series The Variants had a busy busy weekend — so it was nice to wake up Monday morning to see words like these from the Lex & Terry Show’s own Peter the news guy:

This is pretty good and the production values are surprisingly high.  It is stuff like this that really show the potential for change in the enteratainment industry…

We hope so too, Peter.

We got some nice pre-release coverage from the Dallas Voice. Behold:

“We’re working for comedy but not trying to be cliché,” he says. “We’re not writing the gay characters any different than we would other characters. But we cover the wacky customer service moments. Barry plays the store clerk you like to watch but don’t want to encounter in real life.”

Neal hopes to contrast both straight and gay nerd humor with lots of pop culture references in creating a series that appeals to a wide range of fans, not only from Dallas but throughout the online and comic communities.

Remember, first episode of The Variants web series premieres August 5!

No sooner do our promos go up than we get a nice mention/pimping in today’s Dallas Thrillist! Thanks, guys. This sure is some fine poetry right here:

Lemmon Ave’s own Zeus is premiering a “live action web comic” based on the Clerks-like lives of comic store employees, which apparently involve rampant sexual harassment, telling puppets children’s stories about “making people feel bad with more bullets” and, of course, men rocking thongs at gas stations while referencing how their vaginas’re hanging out. So it’s less about clerks, and more about all of us.

It’s nice when someone really gets you, you know?

Thank you, Zac Crain, for your mention and kind words in the Frontburner section of the D Magazine site.

Check it out HERE.

P.S.  You’re good people too.  Love, Joe.